About Us
Our Story
Sisu Synergy was born from a simple frustration: watching talented home improvement companies struggle not because they lacked skill, but because they lacked visibility. After nearly a decade leading marketing initiatives for industry leaders like Leaf Home, Tundraland, and Home Genius Exteriors, our founder Senja Spelman recognized a pattern. The businesses that thrived weren't necessarily the best at their craft, they were the best at attracting and converting customers.
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That realization sparked a mission: to level the playing field for growth-minded home improvement businesses ready to invest in their future. We don't work with everyone. We partner with owners who understand that marketing isn't an expense: it's the engine that drives sustainable growth.
What Sets Us Apart
We speak your language. This isn't our first rodeo in home improvement. We've managed million-dollar budgets across TV, direct mail, paid social, and lead aggregators. We've optimized contact centers, built scripting frameworks, and implemented the tech stacks that turn leads into revenue.
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Data drives everything. You won't hear us talk about "brand awareness" without tying it to pipeline growth. Every campaign we build is engineered for measurable outcomes. We track what matters: cost per qualified lead, conversion rates, customer acquisition cost, and lifetime value. If it doesn't impact your bottom line, we don't waste time on it.
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No cookie-cutter solutions. Your market is different. Your competition is different. Your sales process is different. We build custom strategies based on forensic analysis of your business, not recycled templates from our last client. Project-based sprints, comprehensive marketing analysis, embedded retainer partnerships, or focused consulting sessions, we flex to match your momentum.
Who We Work With
We partner with home improvement businesses that are ready to scale. That means:
You're committed to growth
Not just maintaining the status quo.
You understand investment
Not just expense: you're willing to fund what works.
You're ready to execute
Not just collect proposals and think about it.
